Global food giant Mars was finally successful completion of the acquisition of the global confectionery giant Wrigley. Yesterday, Mars announced that it has completed the Wrigley Confectionery Co., Ltd. (hereinafter referred to as "Wrigley") acquisition. The transaction has been approved by the shareholders of Wrigley, also received all relevant regulatory approvals. It is reported that the acquisition of Mars Wrigley spent a total of about 23,000,000,000 U.S. dollars。
It is understood that Mars is a production of candy, pet food and supplies for the family business, its global annual sales of more than 22,000,000,000 U.S. dollars, while sales of Wrigley last year to 54 billion U.S. dollars in 2006 grew 15%. It is reported that the acquisition is completed, Mars will be the global non-chocolate candy brand and part of the plant to a subsidiary of Wrigley name at the same time, Wrigley will operate as an independent business unit.
The industry believes that the security for Wrigley in recent years, "the world's first chewing gum" honor suffering, its old rival Cadbury caused the greatest pressure. Cadbury in 2002 to 4,200,000,000 U.S. dollars to buy Pfizer's Adams confectionery group, has become the world's second largest manufacturer of chewing gum, Wrigley and continue to embezzle the market share. The Mars and Wrigley joined the company, Cadbury will be replaced by the success of the world's largest confectionery company. At that time, both the conclusion of a new "giant" candy manufacturers worldwide sales of more than 27,000,000,000 U.S. dollars, its global market share will reach 14.4 percent. In addition, the industry believes that the acquisition will be in the food industry have a far-reaching impact. Old rivals and Cadbury chocolate manufacturers when the company's acquisition of a number of years of negotiations failed, and Mars and Wrigley may speed up the marriage contributed to their "good thing."
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