Ford China attracted many questioned why?

Recently, Ford in the Chinese media exposure increased, but unfortunately, some of which questioned the noise is like a wave with a wave, and the Ford (China) Xu Guozhen, vice president of a few days ago, "the media is acclimatized to the performance of Ford in China A distortion. "Complaints, precisely from the other side of the Ford confirmed the Chinese media environment embarrassing situation. Happens, Fitch will be just the Ford Motor Co. credit rating was downgraded from class B to B-class, at the same time, Ford Motor Credit Company's credit rating has been lowered to B-grade. This gives Ford more cast a shadow. Fitch lowered the credit rating on Ford is an important factor: the lack of Ford practical short-term cost / profit plans and product plans. Of course, the United States of the growing financial crisis, so Ford had the difficult market even worse, however, the performance of Ford in China, in addition to Fox, while others speak of. Their strategy is to develop the Yangtze River in name only some. From headquarters in Shanghai, Nanjing factory, and then to Chongqing Changan Ford, Sujiangershang, the layout of Ford's China indeed has been forming, but then the market broke out but did not see a lot of movement. Some people in China, Ford blamed the current situation of the products lack of resources too, is not true. When it comes to products that lack of resources, there is no more than the number of Guangzhou Toyota models indispensable, and then a Camry Dabian the world. Guangzhou Honda is even more obvious examples. Although it over and over again, only several models, but all are in the market leading single collar. It was also suggested that Ford's Chinese localization unrealistic. But what is local? Is whether or not the localization of production localization? Whether the localization is the localization of R & D? In fact, Ford is no less in this area for work, Mondeo, S-MAX really is not worth it for consumers? However, the decline has been on sale around 2000, people did really can not say Mondeo. The S-MAX, on sales has been ranked in the top ten away, it is estimated that Ford also had absolutely unexpected. To support the sustainable development of a business that is leading the team to the stability in this area, Ford can be said to be retaining its position as China in the forefront. Several veteran Chinese difficult to follow Ford hard over the years, Ford is a major asset. This is only stable, may be caused by too much stability. When the rapid development of China's auto market, may be too stable means the loss of opportunities. However, this should not present today, the performance of Ford China the most important issue. All, perhaps from every major auto show to see a little light. Too many brands, too many public relations services company, Ford, Mazda, Volvo, as well as the Indians have been sold to the Jaguar, Land Rover, a news conference after another, like a car of the Kingdom. Brand is the number of double-edged sword handle. If a concerted, often play a vital role to promote the common progress of the entire group. On the other hand, the mutual constraints, which affect the group's every step forward. Ford China from the development process of analysis, it so happens that the inconsistency between the brand, Ford spent a great deal of China's human and financial resources, in particular the time. When a person is established along the route to move forward, its speed would be continued in force on the tortuous path of many faster. Mazda has been well-known, the production base, sales channels of integration, a joint venture to co-ordinate the planning, all spent a lot of efforts to compromise with each other for a long time before today's stable for the time being, in the future, China is estimated that Ford and no one can give a definite answer. All in all, are lost in this battle, Mazda to spend the time it means some other brand or market opportunities. Today, in China, Mazda is not the ultimate success of the FAW Mazda, Changan and Mazda Mazda China, Ford China will continue to compromise on an ongoing basis. Then the Ford brand it? Appears to have a large number of brands, but can not get rich in China. Ford is not reluctant to get China, but due to the product brand identity. Ford brand can be described only as the Ford group, and compared to adapt to China's own state of the market model. However, the constraints of each brand has not completely solve the problem, the United States of the financial crisis has been a nightmare come. Ford China is facing a more difficult situation. Ford has always stressed that the Chinese leadership's "OneFord" concept is indeed a critical point, however, realize the idea of Ford China also needs more hard work.